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TCHRA Announces Rebranding - Becomes TCSHRM!

Posted By Carrie Patton, TCSHRM President, Tuesday, June 13, 2017


Twin Cities Human Resources Association Announces Rebranding

 Becomes Twin Cities Society for Human Resource Management


Minneapolis, Minn. (June 14, 2017) – Twin Cities Human Resources Association, one of the nation’s leading non-profit organizations supporting Human Resources professionals, announced today a new name and new look.  The association’s new brand – Twin Cities Society for Human Resource Management (TCSHRM) – enhances its commitment to the Society for Human Resource Management (SHRM), the world’s largest HR professional society. 


“As one of the largest chapters of SHRM, we’ve always maintained an incredibly positive and collaborative relationship with the national SHRM organization,” says Carrie Patton, President of TCSHRM. “We’re thrilled for our new brand, our new look and renewed commitment to our members and the industry about which we’re so passionate.”


Established in 1951, TCSHRM serves more than 900 HR professionals in the Minneapolis/St. Paul Metropolitan area.  The organization champions the HR field on a local and national level, servicing members in dozens of fields throughout the area, as well as representing the industry’s interests and educating legislators and government officials. 


“Refreshing the TCSHRM name and logo sends a very clear message to our current and future members that our benefits, industry expertise and resources are unparalleled,” explains Patton.  “We share SHRM’s vision and values, and are excited and optimistic for what the future holds for our over 900 members.”



Twin Cities Society for Human Resource Management (TCSHRM), is one of the largest Human Resources-focused non-profits in the United States, servicing over 900 professionals in the Minneapolis/St. Paul Metropolitan area.  The organization is committed to promoting the highest standards within the field, continued personal and professional development among its members and educating all stakeholders, including students, the public and legislators on human resources issues.  Visit to learn more.



Contact: Amanda Shaker

Shaker Recruitment Marketing

(708) 358-0342


Tags:  rebranding  TCSHRM  Twin Cities SHRM 

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