Twin Cities SHRM Receives SHRM National’s highest award –

The Pinnacle Award!

Twin Cities SHRM was awarded SHRM National’s 2021 Pinnacle Award for our Twin Cities SHRM Cares Campaign. The Pinnacle Award is the most prestigious honor SHRM state councils and chapters can receive. Created in 1991, it recognizes innovative projects created and implemented by SHRM affiliates in the categories of Serving the Professional, Advancing the HR Profession and Enhancing the SHRM Community. Twin Cities SHRM was one of 12 human resource organizations—out of more than 600 —from across the country to win the award this important award in 2021.

“SHRM affiliates are leading the way in reinventing the world of work,” said SHRM President and CEO, Johnny C. Taylor, Jr., SHRM-SCP. “By pioneering educational programs, creating inclusive cultures, and increasing the workforce readiness of underserved and underemployed populations, each SHRM chapter and state council winner helped to lift up their community.”

To tell you more about the Twin Cities SHRM Cares Campaign, in 2020 the Twin Cities metro area was impacted like the rest of the world by the COVID-19 pandemic. To make the situation even worse, in May 2020, George Floyd’s murder took place in our very own Twin Cities community. Both situations put extreme pressure, uncertainty, stress, and demand on companies and their leadership teams; but even more specifically, the HR professionals on the front lines who were in charge of keeping their workforces safe. Twin Cities SHRM developed the Twin Cities SHRM Cares Campaign to help support our members, their company’s workforces, and our overall Twin Cities community through 2020. The Twin Cities SHRM Campaign offerings were created as demand for additional resources surfaced and furloughs and job losses were at record highs. We focused on providing our members the support, tools, and forums in which they could sustain and eventually prevail in helping their employees and companies survive. We are very proud of this award and our many volunteers who made the Twin Cities SHRM Cares Campaign come alive and as such an effective offering for our membership and the local Twin Cities HR community.

Watch our Past President Becky Lauseng’s acceptance speech to learn more.

2020 Twin Cities SHRM Cares Campaign Impact 

This award is a reflection of the powerful impact our #TCSHRM volunteers and members have in our workplaces, HR community and Twin Cities community.

We had 62 members secure the complimentary membership offering. We had 80 members in job transition participate in the Twin Cities SHRM Cares Campaign in the free or discounted offerings.

We had 655 registered attendees for our TCSHRM Cares Web Series. We had over 300 registered attendees for our Diversity, Equity, Inclusion & Belonging (DEIB) in the Workplace focused TCSHRM Cares Web Series. All $2,723.53 in profits from the DEIB in the Workplace Web Series were donated to a local community organization called, Northside Achievement Zone, an organization working in North Minneapolis to permanently close the achievement gap, end generational poverty and put low-income students on a path to college.

“Thank you so much for the information. I’m navigating this site and using all the information I can to help me throughout this process. I’m grateful for your support and kindness.” Robert F.

“Thank you for your help. I have registered for a few sessions and will continue to schedule based on my calendar availability. I will also review the opportunities for volunteering at your organization. This would be a great networking opportunity for me.” Kim B.

“Thank you so much for the care and information in the email. I am looking forward to joining these groups and hope to be able to pass along kindness as you and the TCSHRM team is doing for me. Take care - and thank you!” Jen L.

“Thanks for the prompt response! It is a laudable effort by TCSHRM and I am glad of the opportunity to be part of this. “ Jim S.

“Currently navigating the structural app and looking forward to networking opportunities, boosting my professional development and paying it forward. Many thanks for this initiative.” Tokunboh T.

"Thank you so much for getting back to me on this. I appreciate your kind words and the support your organization is offering. Have a great day.” Steph P.

"Wow, that is amazing! I appreciate that so much.” Ben H.